La necesidad, sin deseo, se vende barato.
Yo te ayudo a elevar la deseabilidad de tu marca o proyecto empresarial.
I am
CéSAR VAL
Luxury Expert
I am a luxury expert, trusted advisor to business leaders, consultant, international speaker, and professor at world-class business schools. With over two decades of professional experience, I can confidently affirm that the luxury business model is the most powerful tool for creating extreme monetizable value.
In the first decade of my career, I held executive roles in global FMCG companies such as Danone and Nutrition & Santé. For more than 15 yearsand for more than fifteen years I was a senior executive of a portfolio of global beauty, fashion and luxury brands in Europe and the Middle East that included, among others, Prada, Carolina Herrera, Paco Rabanne, Jean-Paul Gaultier, Christian Louboutin, Comme des Garçon, Penhaligon’s, Nina Ricci and Valentino.
My final corporate role was leading a joint venture of the Chalhoub Group, the luxury market leader in the Middle East, based in the United Arab Emirates and Saudi Arabia.
In 2020, I founded my company in Dubai, VAL Consultin, through which we help entrepreneurs and business leaders around the world increase the value and desirability of their brands. I am also the Co-Fundador and Managing Partner of GLOW, a shopper marketing initiative developed in partnership with Visual Latina, designed to support corporations in elevating and luxurizing their shopper journey.
Some of the brands and institutions we collaborate with include Porsche, Engel & Völkers, EssilorLuxottica, Emaar Dubai Mall, The Beauty Cluster, Stanpa, IFF, Boticário, Bless Collection Hotels, and Casa Brugal.
I am also the Founding CEO of VAL Academy, an inspiring initiative designed to help business owners, entrepreneurs, and executives develop a true Luxury Mindset. We guide them through the strategies and business tactics needed to successfully integrate it into their companies. Our signature program, Luxelling, combines training, consulting, and group mentoring.
Además, soy Founding CEO de VAL Academy, un ilusionante proyecto que tiene como propósito ayudar a empresarios, emprendedores y directivos a desarrollar su Luxury Mindset, mostrándoles las estrategias y tácticas empresariales necesarias para integrarla en sus negocios. Luxelling es nuestro programa de formación, consultoría y mentoría grupal.
I hold an MBA from ESADE Business School and completed the General Management Program at IESE Business School. I have also pursued executive education in leadership and digital transformation at institutions such as Harvard University, MIT, Kellogg School of Management, and MIOTI Tech & Business School.
I trained as a Global Speaker in Miami with EXMA and currently serve as an advisor to IESE Business School in the Middle East, where I also lecture in their Senior Management programs. Additionally, I have taught at ESADE Business School, the National University of Singapore, SDA Bocconi Asia, Florida International University (FIU), Boston University, and the Panamerican Business School.
I have been recognized as a LinkedIn Top Voice since 2023 and hold a Guinness World Record for the largest online marketing class in history. In the past year, I have spoken in ten countries across three continents, reaching over 35,000 people in live events. In October 2023, I was a speaker at the National Auditorium in Mexico in front of 10,000 people.
I am proud to have been voted by the public as one of Spain’s Top 10 Influencers in the Luxury category for two consecutive years (Influencer Awards Spain 2024 and 2025, Madrid).